Folk Media and Rural Development

Rural development means as overall development of rural areas social, economic, political and cultural so that the people are to lead a pleasant life. Agriculture plays the most important and decisive role in rural development. Infect, nobody can deny this fact that most of the population in India is still living in villages and their livelihood is depending on agriculture. Therefore, we rightly say that India is an agricultural country. Any development, which does not touch the vast masses, cannot be justified. The goals of rural economic growth in the narrow sense but as balanced social and economic development, with emphasis on the equitable distribution as well as creation of benefits. Therefore, the development strategy should be such through which the development of the rural population and rural areas is directed towards a total development of the people and their environment through concerted action. The contribution in development process is well accepted though its precise nature, extent an mechanism still largely elude proper understanding.